Scattered proof
Reviews and posts live everywhere. None of it reads as a single professional front door.
Website factory · Real businesses
A site built from your proof — ready to claim.
Form & Frame Design turns public reviews, social posts, and store facts into a clean, mobile-first website you can own. No blank template guessing. No endless redesign theater.
$500–$1,000Identity · weekenders & anchors
$2,500Shops · 1–2 doors
$10k–$15kMulti-site & platform · L2
Built under a disciplined factory process. One clear primary action: claim ownership of a site that already looks like you.
Live proof
Professional MMA Institute · professionalmmainstitute.com
01The cost of no site
You already have customers talking. You don’t have a home for that trust.
Google, Yelp, Facebook, Instagram, and Etsy hold your proof — but strangers still can’t land on one clear place that looks like a real business, answers the usual objections, and points them to text, call, or buy. That gap costs inquiries every week. Rebuilding a site from scratch every time costs days you never invoice.
Unclear next step
Visitors guess whether to DM, call, or show up. Guessing loses sales.
Rebuild tax
Freelancers and DIY tools restart the same decisions: layout, copy, mobile, hand-off — every project.
02How it works
Signal Site Claim
We handle structure, polish, and launch path. You bring the business truth we already find in public — and you claim the result when it looks right.
Step 1 · Signal
We gather your proof
Reviews, hours, locations, social links, and photos you already published. We invent nothing. Thin data stays honest.
Step 2 · Site
We build inside a factory
Fixed process: structure, type, spacing, mobile check. Package matches your business type — identity, shop, or multi-site / platform.
Step 3 · Claim
You take ownership
Live preview first. When you claim, you get a clear hand-off — domain path, one revision window, then it’s yours to run.
03Today vs with us
Same business. Clearer front door.
| Situation | Today | With Form & Frame |
|---|---|---|
| Someone finds you online | Map pin, old post, or a dead link | One mobile site with your name, proof, and next step |
| They want to reach you | Guess DM vs call vs “do you even have a site?” | Primary CTA matches how you already sell |
| Common objections | Buried in review threads | Answered in plain FAQ (full shop package) |
| Hand-off | “I’ll send files later” forever | Claim path built for non-technical owners |
04Compare
What you’re actually choosing
Fair comparison — pick the path that matches the job.
| DIY builder | Cheap freelance | Full agency | Form & Frame | |
|---|---|---|---|---|
| Time to a usable site | Your nights and weekends | Unpredictable | Weeks to months | Factory days, not quarters |
| Uses your real reviews / social | If you paste them | Sometimes | If scoped | Required — invent nothing |
| Claim / ownership path | You own the account chaos | Often messy | Strong if you pay for it | Designed in from day one |
| Price shape | Subscription + your labor | Low cash, high rework risk | High cash, high process | Clear packages · one revision |
| Best for | Hobby projects | One-off experiments | Large brand systems | Shops, weekend sellers, online anchors & multi-site operators |
05Packages
Three packages. Same factory. Different depth.
Prices are on the page on purpose. Order is intentional: Identity → Shop → Multi-site & platform. Lane 1 is single-footprint hand-over. Lane 2 is multi-door or product platform (web, desktop, mobile, or all three) — agency-grade asset, productized delivery, full ownership — priced for operator value, not agency overhead. Founding discounts, when offered, are time-boxed and written.
Lane 1 · Identity
Clean identity
$500–$1,000 one-time hand-over
- Weekenders — flea, Trader’s Village, table or suite (e.g. dad & son cards at a 6-ft table)
- Drive foot traffic on market days · link the eBay/shop path people need mid-week
- Online anchors — high-agency personal or professional one-pager (not multi-door ops)
- CTA funnel to how you already sell or get booked (SMS, DM, email, FB, calendar, shop link)
- Mobile-first · claim path · one revision · volume-friendly from $500
- Not the full shop or multi-site / platform package (by design)
Lane 1 · Shops
Full package
$2,500 one-time hand-over
- 1–2 doors — fixed address, hours, serious retail or studio footprint
- Hero, narrative, services, and trust pages for a real shop
- FAQ from real objections (including hard reviews, handled calmly)
- Scoped helper that routes to your contact channels
- Media from your real photos where available
- Proof walkthrough · live preview · claim path
- One written revision window · full ownership
Lane 2 · Multi-site & platform
Turnkey multi-site / platform
$10k–$15k one-time hand-over · list ~$12k
- Multi-door operators (several to many locations) or product platforms with real surface area
- Platform surface — web, desktop, mobile, or all three — same factory discipline
- Agency-grade asset: location systems, product doors, narrative, proof paths
- Productized delivery · full-code ownership · no hostage fees
- Priced for operator value — not mid-market agency overhead or theater
- Core is turnkey; deep modules, retainers, ongoing product ops = separate VAS
- Below this band is a different product (Lane 1) — not a soft discount
06Fit
See if you’re a right fit
If most of these are true, we can usually help. If not, a clean no is better than a bad site.
- You have public signal — reviews, social, or market presence people can already find.
- You lack a strong first-party site — or the one you have doesn’t earn trust on mobile.
- You know how customers reach you — text, call, Messenger, email, or shop link.
- You can decide — one owner who can approve claim and a single revision pass.
- You’re not asking us to invent a brand from nothing — we elevate what exists; we don’t fake a business.
07Proof
Live work. Real front doors.
Three live proofs, one per package lane: L2 platform (The Cognition Factory), L1 Shop (Professional MMA Institute), L1 Identity (johnhekmati.com). Real marks and language — no stock stand-ins, no invented storefronts.
The Cognition Factory
Product platform for upskilling that sticks: map the subject, practice under honest pressure, and save your place when life interrupts — web surface with real product doors, not a brochure.
- Loop — map · practice · save place
- HAL-E — deep learning until you can explain without notes
- AAE Practice — closed-notes runs aimed at real gaps
- Dojo — scenario packs that ask for delivery, not recognition
- Audience — solo learners, teams, and partners who need proof
Dark void + electric brand restraint carried through hero, product doors, and guides — one factory story from first scroll to contact.
Professional MMA Institute
Public face for a house martial arts path: clear ranks, honest standards, and progress you can name — striking, grappling, and restorative practice under one roof.
- Lineage — four anchors (Japan, Korea, China, Brazil)
- Rank path — 8 gup ranks + 5 dan ranks, listed openly
- Standards — Knowledge, Honesty, Strength, Service
- Marks — crest, logo medallion, and official seal
- Close — studio inquiry CTA (not a franchise signup funnel)
Head Instructor: Phillip Hekmati, 5th Dan · Professional MMA Institute style. Copy and marks from their house materials — elevated, not reinvented.
John Hekmati
High-agency online anchor — formation under load, and the worlds that came from living it. Husband, father, engineer, martial artist, founder. Clean personal front door, not multi-door ops.
- Life — martial floor, home under complex care, hard domains
- Worlds — Hekmati Consulting · Cognition Factory · PMMAI
- Tone — portrait-led, serif display, restrained dark surface
- Question — can you still do the work a month later?
- Close — short note for fit, not volume
Personal site as a quiet hub — three operating worlds under one person, without turning the person into a brand avatar.
08FAQ
Straight answers
Do you invent reviews or photos?
No. Content comes from your public signals and what you confirm. Thin data means a thinner, honest site — not filler.
What does “claim” mean?
You get a live preview built for your business. When you claim, you complete the hand-over path (payment for paid packages, ownership instructions, one revision window). You’re not stuck in an open-ended project.
Why not a $200 freelancer?
Some freelancers are excellent. Many are cheap because scope, mobile quality, and hand-off are vague. Our packages fix those decisions up front. If you only need a temporary flyer page, DIY may be enough.
Why not a big agency?
Agencies shine on large brand systems, headcount, and long retainers. We ship productized, agency-grade assets with full ownership and clear packages — priced for value, not for office overhead. Multi-site operators who want a turnkey system without theater usually land in Lane 2.
I’m a weekend seller — do I need the $2,500 package?
Usually no. Lane 1 Identity ($500–$1,000) is for table and suite sellers who live on SMS, DMs, and Facebook — and for high-agency online anchors (personal or professional one-pagers) that need a clean front door, not multi-door ops. Lane 1 Shop ($2,500) is for 1–2 door shops with addresses, hours, and deeper trust needs.
We have many locations — or a real product platform — is that the $2,500 package?
No. Multi-site (several to many doors, location finders, operator-grade mobile paths) and product platforms (web, desktop, mobile, or all three) are Lane 2 — typically $10,000–$15,000 one-time turnkey (list often around $12k), full ownership, no retainer required. That is productized delivery under typical mid-market agency rebuild ranges for the same class of work. Haggling under that band usually means Lane 1 scope — or not a fit — not a soft L2 discount. Optional VAS (per-location SEO, deep modules, retainers) is quoted separately.
What if we’re not a fit?
We’ll say so. We’d rather decline than ship a site that pretends you’re a different business.
→Claim my site
Ready when you are.
Send your business name, city, main public links (Maps, Yelp, Facebook, Instagram, Etsy — whatever you have), and whether you’re a 1–2 door shop, a weekend seller / online anchor, or a multi-site operator (how many doors). We’ll reply with fit, package, and next step — or a clear no.
Write to
Prefer a human path while domains finish setup? Hekmati Consulting Group or johnhekmati.com — put FFD in the subject.
Claim my site